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Writing Samples
Below are blog articles I wrote for various clients while working as an SEO content writer supporting businesses in beauty, finance, tech, and more.
Client: Beautyblender
↳ How to Apply Foundation: The Official Guide
↳ 5 Reasons Why Beautyblender Bounce is the Best Makeup Foundation
↳ What Do Jade Rollers Actually Do?
↳ The Big Boss: Meet the Best Powder Brush in the Game
↳ How to Achieve a Flawless Nude Makeup Look
↳ Want Flawless Eyeshadow? Here's the Crease Brush You Need
↳ Here's Why The Entourage is the Best Makeup Brush Set Ever
↳ The Best Sponge to Apply Foundation With
↳ The Beautyblender Travel Case: Your BB's New BFF
↳ How to Contour for Your Face Shape
Client: Prosper Marketplace
*credited on the website as Sarah Cain.
↳ What Is A Credit Score? All Your Credit Questions Answered
↳ What is a HELOC and How Does it Work?
↳ Your Top 5 HELOC Questions Answered
Client: Mentor
↳ Why Brand Loyalty Matters, and How to Earn It
↳ Brands Love Customer Surveys: But Do They Actually Make a Difference?
↳ 3 Key Principles of an Excellent Customer Experience
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Client: Gunner Kennels
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↳ Breed Profile: English Springer Spaniels (I also created the infographic on this page)
↳ Breed Profile: Spinone Italiano
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Copywriting + Creative Direction
Below are landing pages & sales funnel campaigns where I led the creative direction and wrote at least 80% of the copy.
Freelance Work
Below are older articles I've written for ad hoc projects.
"Your Inside Guide to Everything Bonnaroo"
↳ Published in VIVA Travel & Lifestyle
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"Making a Splash: SeaWorld San Antonio's President is Taking the Brand in a New Direction"
↳ Published on the USF Muma College of Business website and in print via the USF Alumni newsletter
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"Sport & Analytics Conference hosted by USF Coming to Tampa"
↳ A press release regarding a conference supported by the USF Muma College of Business.
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"Recent Alumna Establishes $20,000 Scholarship"
↳ I interviewed USF alum Ashley Washington to write this feature story published in the USF Muma College of Business newsletter.
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USF Muma College of Business Spotlights
↳ Alumni Spotlight: Fadwa Hilili
↳ Alumni Spotlight: Stephanie Wagenfohr
↳ Faculty Spotlight: Jennifer Cainas
↳ Alumni Spotlight: Casey Henry
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25 Under 25 Program Booklet
↳ This booklet contains photos and biographies of honorees in the 25 Under 25 Program in the USF business school from 2016. I helped interview students about their experiences and served as an editor for all bios in the booklet. I personally wrote 12 of them, including: Laura D., Nicole D., Jenna G., Kaylee G., Kalen H., Zoe K., Julia K., Quan N., Robyn O., Gabriel P., Jacoobi R., and Tristen U.
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↳ I conducted interviews and wrote stories for 3 features in Watoto's October newsletter: "Sleepover with a Big Impact," "Sponsors Raising Leaders," and "Thousand Receive Medical Care in Uganda," are the stories I wrote.